Millennial Media, a company that specializes in mobile ad platform analysis, has released its latest Mobile Mix report covering the second quarter of 2013 in terms of ad impressions, and the standings are good news for the folks at Apple.
It has changed its annual “Top 20 Phones” list to a “Top 20 Devices,” and in doing so, has allowed Apple to overtake three of the top four spots on the list. The Apple iPhone sits firmly in the number one position with a 22 percent hold on the market, while the Samsung Galaxy S sits in second place with just under 10 percent.
Rounding out the top four are the Apple iPad, sitting in third place with 9.38 percent, and the Apple iPod Touch, with 7.6 percent hold. The rest of the list features various devices, including the Amazon Kindle Fire, the Samsung Galaxy Tab and the BlackBerry Torch.
These numbers are a huge jump for Apple over the previous year, with an eight percent increase for Apple’s iOS in terms of overall ad impressions. That’s almost twice of what Android gained with its 5 percent increase. Not everyone was a winner, however – BlackBerry dropped from last year’s 15 percent down to 7 percent.
Source: TechCrunch
