With its iTV and other iGadgets rumored to be gathering speed for the 2014 electronics season, Apple could be looking to key companies to make said technology happen.

An Israeli financial news site named Calcalist has reported that Apple has purchased PrimeSense, the Tel Aviv-based company that made the motion tracking technology for Microsoft’s Kinect device for the Xbox 360. The deal is reportedly worth around $345 million. Apple may be seeking to add Kinect-like capability to Apple TV or the rumored iTV.

PrimeSense responded by stating the rumor wasn’t true. “We do not relate to rumors about our customers and partners,” said executive vice president of sales and marketing, Yaniv Vakrat.

However, another PrimeSense rep had a more passive statement. “PrimeSense is the leading 3D technology in the market. We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interacting living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

Despite these early denials, you can probably expect an official confirmation sooner rather than later.

Source: Venturebeat