Writing for Ad Age, Michael Learmonth looks at how Apple has mostly avoided getting caught up in the social media marketing phenomenon. As one person Learmonth talks to puts it, Apple has willfully abstained at a time when everyone else is hopping on this bandwagon. Read his article at Ad Age.
Apple’s Aversion To Social Media
Recommended For You
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…