Ubisoft and creative services agency Sid Lee teamed up recently on an art-inspired promotion for Assassin’s Creed IV: Black Flag. Their campaign “Defy History” gives fans the chance to have themselves painted onto a canvas in a scene from the upcoming game. The artwork is being created by art students from Paris-based L’Ecole Nationale des Beaux Arts.
The scene being depicted is “The Age of Piracy,” a nod to the setting in Assassin’s Creed IV. The promotion is now closed for new entries on the actual canvas, but users are able to take a picture of their face with a webcam and have their face replace one of the painted characters. Starting on August 1, people will be able to go to the campaign’s site and see the actual painting’s progress as it’s being created.
Ubisoft will reveal the art piece in September, just in time to promote the game. The painting will then go on exhibit in November at Le Musee de la Marine in Paris.
Source: AdAge
