Ubisoft has seen the departure of Alexandre Amancio, the now former creative director of Assassin’s Creed Revelations. The veteran of the company since 2005 who helped worked on FarCry 2, but will now work for the Quebec City marketing company Cossette.

“Video games and advertising have many common elements. In both industries, we are always looking for new ways to engage the consumer to the brand,” said Amancio. “In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it’s a community, relations between players, and the brand.”

Source: GameInformer.com