Atari has launched what it is calling phase one of growing its online business, reports Industry Gamers.  The publisher is putting classic arcade and Atari 2600 titles on its web site. Visitors will be able to play free versions of classics such Asteroids and Yars Revenge, and they can also purchase copies of the games to own. Part of the effort seems to include reinvigorating the venerable game brand, with Atari also saying new branded apparel is being sold through its revamped site. Atari president and CEO Jim Wilson says it s the first step in redefining how people connect with Atari.