Writing for FastCompany, Kevin Ohannessian looks at the in-game digital content delivery channel Cerberus Network built into Mass Effect 2. BioWare, along with Mass Effect publisher EA, are using the network to promote and deliver downloadable content for the role-playing game. BioWare points out that planned additional content for the title will be both free and fee-based. Ohannessian talks to BioWare’s Dr. Greg Zeschuk about the strategy behind building the network into the game. He also gets input from industry pundits on whether having DLC for console games is reaching ‘must-have feature’ status akin to multiplayer.
Read the article at FastCompany.