Activision CEO Bobby Kotick has a lot going in his favor right now, like the blockbuster Call of Duty franchise and World of Warcraft, with its 10.5 million subscribers. When asked, If you could snap your fingers, and instantly make one change in your company what would it be it sounded like he wants to turn Call of Duty into something like World of Warcraft.
“I would have Call Of Duty be an online subscription service tomorrow,” said Kotick. “When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.”
“I think our audiences are clamoring for it. If you look at what they’re playing on Xbox Live today, we’ve had 1.7 billion hours of multiplayer play on Live,” added Kotick. “I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven’t really had a chance to do that yet.”
Source: Wall Street Journal
