Bon Jovi has agreed to promote Rock Band 3 after the game’s release. Synergistically, the band’s Greatest Hits collection will be available as DLC in Rock Band 3 when it releases for consumption on November 9.
“Bon Jovi is undergoing all manner of promotional activities, including a tour. And we are partnering with them to help bring that to the masses,” said MTV’s SVP of electronic games and music, Paul DeGooyer. “Bon Jovi for us is one of our most requested artists. We’ve had a couple of songs on disc, but we ve never done a vertical campaign like this with them. We are working with Bon Jovi on activity for the compilation and other elements that they haven t announced yet.”
“The great thing about Rock Band is it gets music to a whole new generation of people, which is totally amazing to me,” added Bon Jovi guitarist Richie Sambora.
Source: MCV
