The 2016 Grammys have come and gone, and a number of noteworthy artists walked away with the coveted trophy, including Taylor Swift, Meghan Trainor and Kendrick Lamar. However, they weren’t the only ones that benefited from the spectacular music show, as various brands got in on the action.

Here’s a rundown of brands that took part in the Grammy action, either in collaboration with a partner or through its own social means.

Aflac

The insurance company found a huge audience by hosting its own Grammy-based channel on Pandora, featuring a number of performers honored with nominations at this year’s event. AdWeek, reported that the company gained a spike on social media, with the “highest responsiveness” through eValue with a score of 76.16.

Intel

The computer hardware company paired up with Lady Gaga to put together a wonderful tribute to the late David Bowie, featuring a medley of his greatest hits, including “Space Oddity,” “Suffragette City” and “Heroes.” While Gaga brought her own ferocity to the performance, Intel provided the technology to help bring it even more to life. As a result, Intel saw a spike across all its social channels, including Facebook, Twitter and Instagram.

People Magazine

The Time Inc. based publication kept news going throughout the Grammys show, including news leading up to the event and live updates. As a result, it managed to earn the highest eValue score with 92.66. It also was the top ranked brand for Grammys coverage across both Facebook and Instagram.

Hyundai

The automotive company got in on the Grammy action by hosting its own up-and-coming artist competition, known as Grammy Amplifier. Visitors are able to give a variety of these artists a listen, and then vote for their favorites. Right now, the competition is down to ten finalists, with a winner likely to be chosen over the next week. As a result, Hyundai saw a huge spike during the actual show, scoring the number one overall brand rating on Twitter and earning a close second on the eValue score list, right behind People Magazine.

Hilton Hotels and Resorts

Acting as an official partner with the Grammy Awards, the hotel chain scored big with its promotions leading up to the show, including an opportunity for a lucky fan to attend in person. It made quite a presence throughout the evening, gaining nearly 1,000 new followers on Facebook.

Gucci

The high-end fashion and accessory company had no trouble showing off its love for the Grammys, creating special edition timepieces that pay tribute to the show. It saw its own spike of followers as a result, with over 5,000 new followers on Twitter, and over 11,650 new fans on Instagram.