Writing for Ad Age, Steve Knox pens a piece on how interrupting the essential cognitive process of schemas is one way to get people talking about brands. It’s a heady concept, but made easy to grasp thanks to Knox s plentiful real-world examples. Knox runs an in-house marketing division for branding giant Procter & Gamble, so evil cat-stroking mastermind undertones aside, it s a worthy read.


Read the article at Ad Age.