Publicly traded online game company ChangYou is about to become a big mover and shaker in the mobile game industry.
The Chinese company has announced that it will invest $600 million in mobile game developers over the next few years. Titled the CYOU Win Plan, the program will help catapult the company up the mobile game charts, with billions of dollars for the taking.
The investment will take place across marketing, distribution and business operations, with $200 million put into acquiring projects, $200 million for marketing and $200 million revenue share for game developers.
“2014 will be an exciting year for ChangYou,” said Joey Jia, the general manager of ChangYou’s U.S. division. “The $600 million developer’s program offers a tremendous opportunity for independent gaming developers to publish their games worldwide leveraging our expertise in both the PC and mobile space.”
The announcement comes on the heels of next week’s Game Developers Conference, which will take place in San Francisco.
Source: VentureBeat
