The Chinese government agency GAPP recently stated that the ChinaJoy expo generated almost $100 million worth of business deals. Secretary general Zhihai Han indicates that browser games, social networks and mobile gaming are large opportunities in the region, along with the outsourcing business.
“According to our exhibitors, business deals on-site reached a total contractual value of $98.56 million,” said Han of the event, which attracted 10,000 trade visitors this year. “We wish that we had a well-developed SNS (Social Network Services) business in China, but we are still looking for a successful business model that’s able to meet the consumption habits of the Chinese. Professionals in this business are full of confidence; but if we talk about making a profit, game companies are still more interested in doing web games.”
Haoxia Ming, managing director of trade body Shanghai Multimedia Industry Association, noted that start-ups are losing out to larger companies in the social gaming sphere and added that the region’s 3G user base of 87 million was reflected in ChinaJoy’s dedicated mobile zone. “We are very optimistic about mobile entertainment for the next three years, following the popularity of smartphones and 3G in China. It has a potential market size you can hardly imagine, especially in China,” offered Ming.
Source: GamesIndustry.biz
