Niko Partners recently reported that 64 percent of the 180 million Chinese gamers pay some amount of money every month. The number of gamers aged 40 and up is on the rise, representing over 10 percent of the market, and those defined as hardcore gamers were diversifying their interest into numerous games rather than playing one game exclusively.
“In examining the rapidly evolving Chinese games market, we see that casual, social, and mobile games have all captured the hearts of hardcore and occasional gamers alike,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “Online games revenues are now more distributed among various platforms and genres than they have been in past years, when MMORPGs compiled the vast majority of domestic revenue.”
Source: NikoPartners.com {link no longer active}
