A new startup called Cinematique is trying to bring online shopping to online videos using their platform MTEVideo. Cinematique’s platform shows small dots over specific items featured in online videos, which can then be tapped or clicked to bring up an overlay with more information. After the video is over, users will then be able to tap the Cinematique icon at the bottom of the screen to bring up even more information about items in the video, with the potential to then take the user to an e-commerce site.
Cinematique videos are able to be embedded into other sites similar to the way YouTube allows sharing. The technology also collects analytical data such as what actions users took and what items were selected in a given video. The platform also allows for content management in what’s being shown as overlays for items, meaning product availability, pricing and other information can be updated.
The overlays in the video have obvious advertising applications, but they can also be used for enhanced viewing functions such as added filmmaker commentary or behind-the-scenes information. Cinematique’s technology shows online video has the potential to become a much more powerful way than television to deliver viewable content, whether branded or not.
Source: TechCrunch
