It’s important to share a meal with family and people you love, a good time to catch up on the day’s events and see what you might have missed while at work or school. In Romania, Coca-Cola has just introduced a way to bring families closer together, through a new interactive ad campaign.
The company has enlisted MRM Worldwide to assist with the campaign, one featuring an ad where family and friends come together for a meal. There’s a catch, though – it has interaction with live messages from Twitter.
When the TV ad runs, a text bar appears, showing tweets that feature the hashtag “#letseattogether”. MRM assists with live-editing these tweets into the TV ad, with up to seven new ones chosen each time the ad runs.
The ad campaign has been a success so far, with a 15 percent increase in Coke’s Twitter base and over one million social media impressions. You can get an idea how it works with the trailer below.
