EA CFO Eric Brown has said that that this console generation is showing signs of longevity but that EA expected system prices to be lower at this point in the cycle.  As reported in IGN, Brown made his comments at the Goldman Sachs Technology and Internet Conference.  He told the conference audience that game system prices have a long way to go for mass market pricing.  He pointed to the statistic that nearly half of sales for the last cycle s bestselling system, Sony s PlayStation 2, came at price points of $150 or less.  He also cited how Sony saw an 84 percent year-over-year spike in holiday sales for PlayStation 3 after dropping the price by $50.  Brown also discussed the life cycle of current consoles.  Referring to PlayStation 3 and Microsoft s Xbox 360, he said any next generation consoles couldn’t offer much improvement in visual fidelity given that current systems run games in HD at 60 frames per second.   He said it s possible that this time around there won t be a sharp and distinct transition to a new generation of consoles.  Brown added that online play, downloadable content, and the introduction of motion controllers will help add longevity to this cycle.  Read more at IGN.