A new report from mobile advertising platform NinthDecimal shows some interesting insights into how the mobile audience shops and engages with ads. In the space of just a year, consumers have changed how they research products, shifting from tablet to smartphone as their “window shopping” device of choice.

The Q2 report presents a number of findings that show consumers are carefully planning out shopping trips by making sure they research retail items beforehand at home and at work and just how effective mobile ads are when it comes to influencing product purchase.


Source: MarketingLand