While Netflix and Hulu aren’t exactly spilling the beans about specifically how many people watch their original programs, Crackle has no problem spilling the beans about how well David Spade’s Joe Dirt is performing for it.
The Sony-owned streaming network recently added the exclusive film Joe Dirt 2: Beautiful Loser to its line-up this past week, continuing the adventures of Spade’s hillbilly-ish character as he attempts to make right in his life. Crackle has indicated that the movie’s addition to the channel has been an imminent success, garnering more than one million views in its past five days, according to Adweek. In its first day along, it was viewed over 278,000 times, the largest for a streaming program to date (in terms of what numbers were revealed, anyway – Netflix still isn’t talking.
“Joe Dirt 2: Beautiful Loser has garnered record-breaking viewership that we’re excited to share,” said Eric Berger, general manager of Crackle and executive vice president of digital for Sony Pictures Television, in a statement. “The reception we are seeing from viewers in such early stages of the film’s release bodes very well for our original movie efforts—we are looking forward to continuing to develop and produce quality content on Crackle.”
The company has also said it will continue to report ratings for its original content in the months ahead, though nothing was specified just yet.
18 million people use the service on a monthly basis, watching shows like Jerry Seinfeld’s Comedians In Cars Getting Coffee and others. It’s preparing to launch a new drama this fall called The Art of More, featuring Dennis Quaid and Kate Bosworth among others in its cast. Those could mean big numbers down the road as well…and we won’t have to play a guessing game in terms of how popular they are.
As Joe Dirt might say, “Daaaaaaaaang!” The trailer for the movie can be found below.
