DeNA has announced a new agreement with the SINA Corporation. This will grant the Chinese operator of the Weibo.com micro-blogging site, with 300 million users, easier access to DeNA’s Mobage social gaming platform.
DeNA and SINA will create a special Mobage website in April, where Weibo.com users can download Mobage games for their Android smartphones. Mobage and Weibo.com accounts will be linked so that Weibo.com users can log into Mobage games using their Weibo.com IDs and passwords.
About 50 percent of Weibo.com users access the service from mobile devices, and the Weibo.com mobile app has been downloaded over 40 million times. Mobage China launched for Android in July 2011, with 30 titles currently available on the service. The Mobage platform has over 1,800 titles available in Japan for smartphones, feature phones, and PCs.
