TV viewing will no longer be the leading form of media consumption among U.S. adults sometime this year, according to a report from eMarketer. The study indicates that the average adult will spend over 5 hours per day online (on non-voice activities) compared to 4 hours and 31 minutes watching TV. Digital media has increased on a yearly basis, with a 16 percent rise this past year, while television viewing has dropped about three percent.
The biggest growth area has been on mobile devices, with adults spending 2 hours and 21 minutes per day on smartphones and tablets. That’s almost an hour more than they spent on mobile last year. It’s important to note that eMarketer counted multitasking under both categories involved. For instance, if you watched TV for an hour while using your tablet, that counted as 1 hour of usage for both.
Source: eMarketer
