DirecTV has announced that it will drop G4 from its lineup after negotiations with parent company Comcast failed. G4 is best known for its gaming oriented programming, including X-Play and Attack of the Show, as well as live coverage of events like E3, Comic Con, CES and the Tokyo Game Show.
At this time we are no longer negotiating and we have no plans to put G4 back up, said DirecTV in a statement. We are constantly evaluating our lineup in a new world where programming costs continue to rise at significant rates. Since G4 is among the lowest rated networks based on the latest Nielsen data, we decided that it made sense to focus on preserving programming that is more relevant to our larger customer base.
We have been trying to engage DirecTV in fair and reasonable discussions to continue to carry G4, rebutted G4 in a statement. G4 offered DirecTV the same basic deal we have had for the past three years. However they still plan to drop the network and deny G4 fans the only network that focuses on the popular gaming lifestyle.
Source: Entertainment Weekly
