Disney Interactive was banking big on its interactive figure-oriented video game Disney Infinity, and it looks like the gamble has paid off.
The company recent reported that the “bring-toys-to-life” game has gotten off to a strong start, selling 294,000 copies in the first two weeks alone. That’s not including figure and accessory sales, either.
“Disney Infinity sales are off to a strong start, selling 294,000 starter pack units in the US during the last two weeks of August,” the spokesperson said. “We’re very pleased with the launch in both the U.S. and globally, and believe Disney Infinity is well-positioned for the critical holiday sales season.”
The game came up in a steady third place in the NPD Group’s US retail sales chart for August, placing behind the popular Madden NFL 25 and Saints Row IV.
Disney has spent more than $100 million on the project, but with its momentum and new toys and playsets set for introduction later this year it’s likely to pay off big.
Source: GamesIndustry International
