Confirming earlier rumors, Disney has announced that they are acquiring Playdom. Disney will pay Playdom shareholders $563.2 million and might shell out an extra $200 million, depending on certain performance-linked conditions.
We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel, said Robert A. Iger, President and CEO, The Walt Disney Company. This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer.”
We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries, said Playdom Chief Executive Officer John Pleasants. Disney is an incredibly forward-thinking company that shares our vision and is the ideal partner to further our mission to bring great entertainment to people around the world.
