The TV creative for the sweater-meets-blanket concept Snuggie is taking on meme status. It was recently spoofed by rock band Weezer, who promoted their last album with a commercial that mimicked Snuggies infomercial-type ads nearly frame for frame.  Now Subaru takes the ads for a spin in a spot for its Outback recreational vehicle. According to Subaru, the outdoors is no place for a Snuggie, and a Snuggie is no place for an outdoorsman.

 

Watch it at Ad Age.