Double Fusion has announced that it has acquired the social and casual in-game advertising company NeoEdge Networks. Double Fusion has also sealed an exclusive sales relationship with Cue Digital Media, which represents UFC.com, Heavy.com, CollegeHumor.com, celebrity news site TMZ.com and FunnyOrDie.com.
“This acquisition highlights our commitment to deliver a complete 360 degree in-game advertising solution for our clients and partners,” said Dan Chambers, Double Fusion’s Head of Sales. “Gaming has become much more than the entertainment of choice for males 18-34. With the dramatic rise of social and casual gaming, it’s now mainstream and appeals to women as well as Generations X and Y. You can basically find a game to fit every age and demographic.”
“We are excited to add Double Fusion to Cue’s roster of top tier media properties,” commented Cue CEO David U.K. “With Canada’s gaming industry representing $1.7 billion in economic activity in 2011, and with an expected growth rate of 17 percent over the next two years as per ESRB 2011 Canadian Study, there is clearly a massive opportunity for Canadian marketers to reach deeply engaged consumers through in-gaming advertising.”
