Dove VisibleCare body wash advertised “visibly more beautiful skin” but a recent ad has gotten them in hot water. With the progression of three women going from lighter to darker skin seems to have racist undertones, though Dove insists this is not the case.

Oops.

“We believe that real beauty comes in many shapes, sizes, colors and ages and are committed to featuring realistic and attainable images of beauty in all our advertising. We are also dedicated to educating and encouraging all women and girls to build a positive relationship with beauty, to help raise self-esteem and to enable them to realize their full potential,” read a release by the company. “The ad is intended to illustrate the benefits of using Dove VisibleCare Body Wash, by making skin visibly more beautiful in just one week. All three women are intended to demonstrate the ‘after’ product benefit. We do not condone any activity or imagery that intentionally insults any audience.”

Source: Gawker