Zynga has confirmed that more branded goods will be coming to Draw Something. The NHL has already joined the list and Zynga has tested the waters with Doritos, KFC and Nike.
“People loved to draw the Colonel and bags of Doritos,” said Dan Porter, Zynga’s VP-mobile and New York general manager.
It is believed that real-world rewards will be added by brands for doing well in Draw Something but that hasn’t been confirmed.
Source: Ad Age
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