FIFA first debuted in 1993, and it has since grown to become the most popular sports game on the planet. Peter Moore takes the stage again from London to present an all-new side of the soccer franchise by introducing a person named Alex Hunter. Hunter, a man in a black tracksuit, then takes to the stage to recount his time growing up, playing football with his friends, and imagining himself growing to become a professional who pulls off stunning moves for thousands of cheering fans. This served as the introduction to The Journey, the first character-driven story mode to be featured in a FIFA game.

Players will take the role of Hunter as he works his way up the ranks to become a star player, enduring all the trials and setbacks that might entail. The introduction to the campaign mode concludes with the character stating, “My name is Alex Hunter. You don’t know me, but you soon will.”

Moore then took to the stage again to talk about how FIFA 17 will go deeper into the world of soccer than ever before, driven by the personalities of the sport. Perhaps no one has more personality than the premier league managers, who will be included for the first time in FIFA.

Four legendary managers will appear in FIFA 17:

  • Josep “Pep” Guardiola
  • Arsène Wenger at Arsenal
  • Jürgen Klopp at Liverpool
  • José Mourinho of Manchester United

Moore originally stated that there would be three managers, until José Mourinho joined him on the live stage, causing him to correct his “mistake” to four. However, Mourinho still claimed to be upset that only a handful of managers would be in the game when there are twenty of them in real life. The two bantered on stage for a bit; then Mourinho left so that Aaron McHardy, producer for FIFA 17, could come up to present new gameplay features, including improved movement and artificial intelligence.