Steven Wong

Steven Wong has covered the video game, entertainment and technology industries for over a decade, writing feature stories for AOL, Shacknews and others. As senior entertainment editor, Steven continues to explore the trends created when content, experience and tech continue to intersect.
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This Week’s Exec Shifts: Microsoft UK Promotes New CMO; Soylent Hires Marketing VP

This week, executive shake-ups at Microsoft UK lead to a CMO promotion while marketing leaders join…

HBO’s ‘Random Acts Of Flyness’ Experiential Pop-Up

Random Acts of Flyness may not seem like obvious material for a pop-up experience, but that’s…

Fuzzify.me Browser Extension Pulls Open The Ad Targeting Curtain

For most people, online ad targeting takes place in the background where it happens without notice,…

This Week’s Exec Shifts: Schuh, New York Life, DraftKings Appoint CMOs; Live Nation Adds Head Marketer

This week, Schuh, New York Life Insurance and J.Jill hire new chief marketing officers while Live…

Consumers Reward Brands’ Social Media Transparency, Report Finds

Sprout Social released a report that states transparency is the key and social media can be…

Ebay Partners With Community Businesses For Retail Revival Program

Earlier this year, eBay launched a 12-month pilot program called Retail Revival, where it is helping small…

3M Wraps Up St. Paul Headquarters For ‘Wonder Campaign’

The 3M Company added a major feature to its St. Paul, Minnesota headquarters with a massive…

Foot Locker, ASICS Launch Collection With ‘Shoppable’ Animated Series

Foot Locker and ASICS announced a partnership to launch its “Welcome to the Dojo” apparel and…

Volkswagen’s ‘Electrify America’ Launches Unbranded Electric Car Campaign

Volkswagen launched its Electrify America division this week with a mission to promote the growth of electric…

On Brand: LivePerson’s Manlio Carrelli On Elevating Customer Experience

Chief marketing officers for some of the world’s biggest companies are beginning to think beyond data…

Trojan’s ‘Trojan Man’ Character Rebooted As Modern, Open-Minded Guru

Trojan Brand Condoms has been looking to connect with younger audiences by presenting itself as more…

Stella Artois Releases 20-Minute Guided Meditation For Beer Sipping

Taking inspiration from popular meditation apps, Stella Artois has created a 20-minute audio guide called Stellaspace,…

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