Steven Wong

Steven Wong has covered the video game, entertainment and technology industries for over a decade, writing feature stories for AOL, Shacknews and others. As senior entertainment editor, Steven continues to explore the trends created when content, experience and tech continue to intersect.
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Trojan’s ‘Trojan Man’ Character Rebooted As Modern, Open-Minded Guru

Trojan Brand Condoms has been looking to connect with younger audiences by presenting itself as more…

This Week’s Exec Shifts: Moovit App Welcomes New CMO; BT And EE Brands Combine Marketing Lead

This week, the Moovit app developer, Robot Cache and CarToq welcome new CMOs while BT and…

Stella Artois Releases 20-Minute Guided Meditation For Beer Sipping

Taking inspiration from popular meditation apps, Stella Artois has created a 20-minute audio guide called Stellaspace,…

This Week’s Exec Shifts: Kanopy Hires CMO; RE/MAX, Barcardi, NBCUniversal Telemundo Make Marketing Promotions

This week, Kanopy hires CMO from gaming industry, RE/MAX makes a marketing promotion, and executive moves happen…

Millennial Shoppers Turned Off By Traditional Marketing, Study Shows

With giants such as Amazon gaining an ever-stronger presence in the retail space, brick-and-mortar stores have…

Viacom Bets On Advanced Marketing Solutions Platform

Viacom reported a drop in its Q3 2018 earnings, with revenues in the quarter decreasing by…

Consider ‘Style’ When Marketing To Gen Z And Millennials, Report Says

VidMob revealed the results of its State of Social Video study, which surveyed 1,000 16 to…

Disney’s TV Ad Revenues Offset Viewer Declines During Q3 Earnings

Disney reported a total revenue growth of seven percent to $15.23 billion in its third-quarter earnings.…

MillerCoors Abandons Two Hats Beer Brand; Unable To Attract Millennial Tastes

After just six months of marketing heavily to millennial drinkers with its youth-focused Two Hats brand,…

Cars.com Launches Tinder-Style Matchmaking Experience For Car Buyers

Cars.com aims to position itself as a matchmaker with its “We Met on Cars.com” brand campaign. Using…

Programmatic Ad Buying Grows Steadily; Amazon Top Spender

A recent study conducted by MediaRadar examined the state of programmatic ad buying in Q1 2018.…

Starbucks And Alibaba Partner For Integrated Coffee Delivery Service In China

Starbucks and Chinese retail and tech conglomerate Alibaba Group announced the formation of a strategic partnership…

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