Podcast Networks Are Courting Brands More Than Ever
Podcasts have grown into a powerful form of media in recent months, with eMarketer reporting that…
Bud Light Constructs Branded Bronze Statue To Commemorate ‘Philly Special’
There’s arguably no event as emblematic of Bud Light’s “Dilly Dilly” campaign than Superbowl LII, when…
‘Jurassic World’, Facebook Bring AR Experience Into Stores And Homes
Jurassic World: Fallen Kingdom rocked theaters with a massive marketing campaign for the movie when it…
More Brands Are Turning To In-Game Advertising
Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos…
Jeep Launches ‘Jeep Wrangler Celebrity Customs’ Web Series
The Jeep brand is stepping into the world of reality television with its first-ever web series…
This Week’s Exec Shifts: Airbnb Snatches Groupon CMO; Tinder, eOne And Charter Name Marketing Heads
This week, Groupon’s CMO moves to Airbnb while Tinder, Hometown Food and PUBG Corp name marketing…
Mobile Gaming Evolves Its Content Marketing Approach
A recent study from Liftoff found that more money is spent on gaming than any other…
Pizza Hut Kicks Off NFL Partnership By Launching Digital Platform
The NFL has named Pizza Hut its new official pizza sponsor. In addition to football star-filled TV…
SodaStream Creates ‘Drowning Liberty’ Installation To Reduce Plastic Waste
As more companies take a stand against single-use plastic straws and cups, at-home beverage device maker…
Bloomingdale’s Building Out Experiential Focus Through Revolving, Themed Pop-Ups
Brick and mortar retailers have taken major hits in recent years with more shoppers, particularly millennials…
After Shelving Two Hats, MillerCoors Tries (Again) To Woo Millennial Tastes
MillerCoors announced a new brand of flavored alcohol beverages called Cape Line less than a month after…
