This week, Groupon’s CMO moves to Airbnb while Tinder, Hometown Food and PUBG Corp name marketing chiefs. High-level marketers were also appointed at eOne, RCA Records, Charter Communications and American Addiction Centers.
Groupon CMO Decamps To Airbnb
Groupon’s former global chief marketing officer Vinayak Hegde has moved to Airbnb to head performance marketing across all its businesses. However, he won’t be serving as the lodging company’s CMO in name, even though the role has been vacant for almost a year. Hegde has been with Groupon since 2012, starting as the vice president of computational and growth marketing.
Tinder Appoints CMO
Tinder announced that Jenny Campbell will be the dating app’s new chief marketing officer. Campbell comes from working 20 years in marketing and leadership roles at Nike, 72andSunny and Wieden + Kennedy. Campbell is also a board member on at Makers, a feminist media company.
Charter Creates New Marketing Role
Charter Communications has appointed Kelly Atkinson to the newly created role of head of marketing for consumer and SMB. Her responsibilities will include overseeing the company’s digital, creative and marketing efforts, focusing on residential and SMB services. Atkinson most recently served as executive vice president of consumer cable and content at Rogers Communications in Toronto, Canada.
Marketing Chief Joins Hometown Food
Hometown Food Company, which owns the Pillsbury brand in addition to other baking products, has hired Dan Anglemyer as chief marketing officer. Anglemyer most recently served as the chief marketing officer for the Back to Nature Foods Company and has held senior positions at companies such as Mondelēz International and Kraft Foods Group
Developer Hires CMO To Grow Esports
Former Riot Games Korea esports head Quan Zheng Xian has joined PUBG Corp as its new chief marketing officer. He joins as the company executes a five-year plan to grow its esports presence with a World Championship and professional leagues across the world.
eOne Hires Marketing Lead
Entertainment One announced that it has hired Dora Candelaria to head its global film marketing division as executive vice president for marketing, film. In this role, she will be responsible for leading publicity and marketing for all of eOne’s film content. Candelaria joins from Paramount Pictures, where she most recently served as the senior vice president of international publicity.
RCA Records Ups Marketing EVP
RCA Records has promoted Carolyn Williams to executive vice president of marketing from her previous role as senior vice president of marketing. In this position, Williams’ expanded responsibilities will include leading the marketing staff while continuing to head campaigns for artists including Brockhampton, Childish Gambino, H.E.R., SZA and others.
AAC Hires CMO
Stephen Ebbett has been named as the new chief digital and marketing officer for American Addiction Centers. Ebbett is charged with leading the organization’s outreach to those seeking recovery from addiction. Ebbett most recently served as the Assurant insurance company’s chief digital officer prior to joining AAC.
Talking Rain Promotes VP
Talking Rain Beverage Company has appointed Sarah Gustat vice president of marketing. This is a promotion for Gustat, who was previously the director of marketing at the company.
Golden Leaf Hire Chief Marketer
Golden Leaf Holdings, a cannabis company, has hired Jeff Yapp as chief marketing and sales officer. Yapp most recently worked at Microsoft as a CEO strategic partner, and before that had stints at MTV/Viacom and Cablevision.
Marketing Chief Joins Captain D’s
The Captain D’s seafood restaurant chain announced that Chris Kuehn has been hired as chief marketing officer. His responsibilities include developing and implementing strategies that will drive brand awareness for the restaurant franchise as it continues to expand across the United States. Kuehn was most recently the chief marketing officer for Golden Corral, where he served for 10 years before joining Captain D’s.
Aberdeen Appoints Swiss Marketing Head
Aberdeen Standard Investments promotion of Vanja Brunner to its head of marketing in Switzerland. Her appointment comes as the company continues to assemble its Swiss business unit team.
Audi Exec Joins Northwestern
Jeri Ward, who most recently served as senior vice president and chief communications officer for Audi of America, is joining her alma mater Northwestern University as its new vice president for global marketing and communications.
Digital Marketer Joins Tennis Australia
Josie Brown has been named as the new chief insights and marketing officer for Tennis Australia. Her appointment begins later this month and Brown’s previous experience most recently includes serving as the APAC director of digital at JWT. Before that, she was an interactive marketing manager at Procter and Gamble. She is tasked with leading Tennis Australia’s digital marketing for events such as the Australian Open and the Davis Cup.
The Post Office Appoints Marketer
Former marketing director for the UK’s Royal Mail MarketReach division, Emma Springham, has joined The Post Office in the newly created position of chief marketing and digital officer. Springham has led marketing teams at MarketReach for two years. The Post Office hasn’t had a permanent marketing head since 2016.
Carwow Hires CMO
Vehicle shopping platform Carwow announced that Phil Lloyd has been hired to the newly created position of chief marketing officer. In his new position, he will oversee strategy for the brand to grow the business. Lloyd formerly served as the global head of advertising for the London-based car sales platform Paddy Power, and was most recently a head marketer at the mobile gaming company Snatch Inc.
Xiaomi Appoints Head Of Marketing, India
Anuj Sharma has been appointed as the head of marketing for Xiaomi India, tasked with overseeing the Chinese smartphone maker’s growth in the country. Sharma has worked extensively in the wireless technology industry, with appointments at Lenovo, Motorola and Razer.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, September 7. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Global Director, Brand Marketing||Beats by Dre||Culver City, CA|
|SVP, Franchise Marketing||Sony Pictures Entertainment||Culver City, CA|
|VP, Marketing||Disney||Burbank, CA|
|Head of Lifecycle Marketing||Dropbox||San Francisco, CA|
|Head of Performance Marketing Strategy||Uber||San Francisco, CA|
|Head of Marketing, Stephen Curry||Under Armour||Baltimore, MD|
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