EA is among a freshman class of advertiser buying pricey air during this year’s Super Bowl, reports NYSportsJournalism. The outlet says that as the early February final for the NFL season approaches, Super Bowl network CBS still has remaining inventory for 30-second slots selling for more than $2.5 million. In addition to EA, newcomers who got the chance to buy the slots are Time Warner cable network TruTV, beverage maker Dr Pepper, text information retrieval service kgb, and vacation rental service HomeAway. NYSportsJournalism cites data from TNS Media Intelligence that newcomers have made up nearly a quarter of Super Bowl ads since 2005. Read more at NYSportsJournalism.