Electronic Arts has announced that they are unveiling a new dynamic platform called EA Legend. Designed to integrate insights across mobile, social, online and console games, the platform will be unveiled at this year’s Advertising Week in New York City on October 4 at 4 PM.
“EA increased its worldwide audience reach by 30 percent this year across its mobile, social, online and console products. Combining that major jump in reach with the launch of EA Legend puts us in perfect position to compete directly for ad dollars that have traditionally gone to TV,” said Dave Madden, Senior Vice President of Global Media Solutions at Electronic Arts. “EA Legend gives us an edge by providing marketers with actionable insights across all of our platforms and a complete view into how their campaigns are driving engagement with consumers.”
“EA and nPario’s collaboration around EA Legend revolutionizes how advertisers can leverage their data,” said Bassel Ojjeh, CEO of nPario. “EA has some of the most premium and engaged audiences in the world, and nPario’s Data Management Platform allows EA to deliver audience and performance insights across multiple platforms at an infinite scale.”
