The booming social games space has not only been a boon for developers, but thanks to the free-to-play, micro-transactions business model, virtual payment firms are on the rise as well. One such company is Social Gold, which has just this week recruited marketing veteran Mike Quigley. He’ll serve as Chief Marketing Officer, and will oversee the game developer and consumer marketing strategy and manage all marketing operations.
Quigley has a ton of games experience. He spent 10 years at Electronic Arts serving in various roles, including global product marketing leadership for key franchises such as The Sims, Need for Speed, Battlefield, Warhammer Online and Dragon Age. Prior to EA, Quigley worked as VP of Marketing for Go2net/Infospace. He got his start in global brand management at The Walt Disney Company’s home entertainment division, working on major franchises including Aladdin, Snow White and The Seven Dwarfs, and The Lion King.
“Social Gold offers an innovative platform for monetization in the fast-growing online virtual goods market,” said Quigley. “I look forward to working closely with our partners to help build their virtual goods strategy and continuously improve their conversion and monetization rates from free-to-paid content. We have deep category expertise that we want to share with our partners based on the thousands of casual games and virtual worlds that are powered by Social Gold.”
