Usually, when you head to EA’s Origin page, you expect to find games to buy, or head over to interact with the site’s many users. It’s not often you run into something as personal as a date request.
However, that’s exactly what happened last week, when the team posted a question on its Facebook page, asking Emily if she’d consider going out with a boy named Nathan. (This is after he contacted them, wondering if they could ask her.) It also posted a poll with the choices, “Yes”, “Of course” and “Definitely Yes,” in humorous fashion.
However, the experiment didn’t go without some confusion, as various EA Origin fans – namely those who went by the name of Nathan – posted responses stating that they were confused. “It’s obviously me,” posted Nathan Fuentes, while Nathan Daniel Tevis responded, “Do we no which Nathan this is or is it all of us”.
Eventually, the real Nathan stepped up, saying, “Thank you guy’s I’ll tell Emily to look,” only for Emily to walk in with a smiley face.
While Emily didn’t post a response as to whether she would accept the date, the real Nathan responded, “She said wen school starts and school starts on my bday.”
Congrats, of course, to the two, and the derring-do of the EA Origin team to make a personal request on a games-savvy site. Now, the only question left to ask is, what will the pair do on their first date Will EA Origin possibly provide a couple of copies of Titanfall and send them on their merry little way…
This just underscores the increasing importance of the social aspects of gaming the need to build a strong community around games and publishers. It’s also about opportunistic marketing, with community reps and marketers working together to take advantage of marketing opportunities that present themselves.
Source: Kotaku
