It wasn’t too long ago that Electronic Arts announced that it would not take part in this year’s Electronic Entertainment Expo (E3) event, and instead opted to host its own independent events in Los Angeles and London, titled EA Play. However, the events were shrouded in a great deal of mystery until today, when it revealed what’s store for attendees.
The publisher begins by confirming that it will be hosting a press conference on Sunday, June 12 at 1:00 PM PDT, where it should reveal details about upcoming releases, including Madden NFL 17, Mass Effect: Andromeda and more. There could also be a few surprises in store, such as new details on one of the numerous Star Wars projects the publisher has in development across a variety of studios.
Following the press conference, the company will host a special multiplayer livestream of Battlefield 1, in which 64 players will make up Battlefield Squads and go up against one another. These include a number of YouTube and Twitch streaming celebrities such as Zedd, Wiz Khalifa and Marshawn Lynch.
EA then listed some the games that will be on hand for EA Play, as well as various events that will take place over the course of the three-day event.
Battlefield 1, Titanfall 2, Madden NFL 17, NHL 17 and FIFA 17 will be available for play, along with mobile releases such as Bejeweled Stars and Madden NFL Mobile. Additionally, special activities will engage attendees, including the ability to create special Battlefield 1 dog tags; the chance to collect a Titanfall 2 poster designed by Todd McFarlane (who will be on hand for autographs); and being able to watch live competitive gaming events, including the Madden Championship—an ideal opportunity for eSports fans.
One of the biggest draws is expected to be Battlefield 1, which has become YouTube’s most popular game trailer for the spring 2016 season, accumulating more than 37 million views and 1.8 million likes since it debuted on May 6.
The Los Angeles event will take place from Sunday, June 12 through Tuesday June 14 in the Novo, across the street from the convention center in L.A. Live. Meanwhile, the London event will host its own one-day event on Sunday evening.
This is the first time EA is hosting a public event instead of presenting on the E3 show floor, but if it sees strong attendance, there will surely be more EA Play events in the years to come.
