Marketers and developers are often in their respective bubbles as they work on projects, but in today’s games business, the reality is that marketers and game developers really need to work hand-in-hand.
“The teams that are really successful are the ones that have strong partnerships between marketing, development, product management, production, design, because it’s a day-to-day interaction with gamers,” said EA Sports SVP Andrew Wilson.
“That’s different for us; typically developers would talk to marketing people once every four weeks when they get to a milestone and then really get together once a year, and now on the EA SportsFIFA Ultimate team, the Madden Ultimate team, those guys and girls sit next to each other and they interact on an hourly basis, in realtime.”
Source: IndustryGamers
