Electronic Arts has announced a partnership with Manchester City’s soccer team. Along with complimentary promotions across each others digital channels, there will also be 360 degree 3D head scan shots of the entire Manchester City starting line-up in FIFA 2012, an offer to a download a free club specific pack design prior to release, and there will be areas where the game can be played around Etihad Stadium in Manchester.
“We are delighted to be entering into a dynamic new partnership with Manchester City, said Nick Harford, EA Sports’ football business lead. Through this agreement, EA Sports will invest in the creation of bespoke content and experiences that bring Manchester City fans across the globe closer to the team they love.”
“EA Sports’ reputation is unparalleled, both within the video game industry and around the world, added Ian Cafferky, chief brand and commercial officer for Manchester City. The fact that a company of EA Sports’ caliber has joined our stable of valued partners shows a clear indication of the club’s growth and appeal to a global audience.
