Reuters Ben Klayman looks at how EA’s decision to launch Tiger Woods PGA Tour Online with next month’s PGA Masters tournament is looking genius. The tournament is where the golf world is getting ready to welcome the legendary player back to the sport. EA Sports boss Peter Moore calls the timing more than serendipity. Read about it at Reuters.
EA’s Master Stroke For Tiger Woods MMO Game
Recommended For You
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…