A&E is running a viral campaign aimed at advertisers and media buyers, one that the[a]listdaily came across by way of a banner ad on a marketing trade media site. The viral is a mock campaign for the Leansy Boy, a chair designed to lean TV viewers forward rather than recline when they’re really interested in what they’re watching. The messaging centers on how A&E’s slate of programming excels at engaging the audience, which obviously makes the network a valuable buy for advertisers. As one spoof testimonial claims, “When I’m on my Leansy, my intent to purchase goes through the roof.” The viral is being run through an A&E micro-site with videos for the Leansy Boy and a funny interactive game. Check it out here.