When it comes to cheapness and potential of audience, social is a clear winner. When it comes to usage, email is the clear winner… for now.
Source: tnooz
When it comes to cheapness and potential of audience, social is a clear winner. When it comes to usage, email is the clear winner… for now.
Source: tnooz
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…