Digital ad company Eyeblaster today strengthened its Chinese presence with the opening of an office in Hong Kong. They have also hired Clement Tsang to be the China sales director and tapped business manager Sally Ng to head up operations locally.
“While our major competitors are scaling down their operations in the Greater China region due to changes in business focus, we feel that this is a great time to invest and expand our presence in Greater China,” said Jordan Khoo, Asia-Pacific director for Eyeblaster. “A Chinese Australian, he has this particular bi-culture understanding about the local business practices and he has developed a very deep network of digital professionals within agencies and corporate clients side.
“Sally has great passion for the industry and is able to add a lot of value to our Hong Kong clients. We believe she will be a great addition to our team,” he added.
Khoo said that MediaMind, the next-generation campaign management system from Eyeblaster, will launch in the region to help agencies and advertisers better manage their business. Eyeblaster’s clientele in the Hong Kong region includes Sony Ericsson and Yahoo.
Source: Ad Week
