After speaking about it for the longest time, Facebook has finally made its mobile ad network a reality.
Speaking at the f8 developer conference in San Francisco, Facebook’s mobile monetization chief Deborah Liu introduced the network to mobile publishers and developers alike. With it, the process of selling ads will be much easier. “We bring it all together for you so you don’t have to hire a sales team to sell ads,” she said.
Interested parties can use Facebook data to gauge what kind of audience their ads would be best for, with a targeting system that Liu believes is “the best in the world,” due to how much data it actually collects.
The network supports a variety of ads, including banners, “native units” and interstitials, customized to whatever the developer/publisher setting up the ad needs.
“Formats really matter in mobile,” said Liu. “We encourage you to work with us on native advertising.”
Several companies are on board with the program already, including Coca-Cola and Disney.
Source: Wall Street Journal
