Facebook has unveiled their new Places feature as a location-based social networking tool. Something of a counter to Foursquare, it lets you actively share your location in Facebook.
“Places is a Facebook feature that allows you to see where your friends are and share your location in the real world,” reads the Places FAQ. “When you use Places, you’ll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Use Places to experience connecting with people on Facebook in a completely new way.”
The business opportunities for this are acute and many. Businesses can use it to promote special offerings, encourage feedback from customers, and reward customer loyalty.