FarmVille will have its first branded, in-game crops next week. In a partnership with General Mills, players will be able to plant Cascadian Farm-branded organic blueberries.
The hope is that this program will teach players more about organic farming and green living. The blueberries are a crop that necessitates quick harvesting with large cash returns.
“We’re at a crossroads for the brand,” said Tim Goldsmid, marketing manager for Cascadian Farm. “We’re looking to get our message out in a bigger way, and we wanted a creative way to do that.”
Cascadian Farm has been making organic food since 1972. This marks the second partnership between FarmVille and General Mills, with a recent Green Giant Fresh promotion featuring stickers on products that had codes for FarmVille money. Over five weeks, $100,000 worth of units were redeemed online.
Source: New York Times
