EA Sports and FIFA have announced that they have extended their licensing deal through the end of 2022. The agreement covers all FIFA branded games; EA’s FIFA franchise is incredibly popular and sees over 65 million gameplay sessions played weekly worldwide.
“Our relationship with EA Sports is of high importance to FIFA,” said FIFA’s secretary general Jerome Valcke. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”
“EA Sports released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong,” added EA Sports head Andrew Wilson. “Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”
