Fight My Monster has hit 1 million registered players that are under the age of 13. The social trading card game has seen over six million cards created, 32 million battles fought, with the average player age at 10.4 and the average play session at 41 minutes.
“I think the reason we’ve grown so fast is that we’re not a virtual world,” said Fight My Monster chairman Dylan Collins. “We’re an online trading-card game. Most of our direct competition is very much the former or a clone of the former.”
Fight My Monster is competing with games like Skylanders and Monkey Quest, by Activision and Nickelodeon respectively, that have spent about $35 to $50 million trying to pull in boys under the age of 13. “We’ve done it with what they spend on a good night out. $150k, to be exact,” said Collins.
Source: GamesBeat
