Writing for Industry Gamers, Fusion PR co-founder Jennifer Campana has penned a piece with advice on finding the right PR practitioners. As an agency veteran, she offers decent insight such as avoiding yes people and those who overpromise, and making sure to get a balanced team of idea mavens and those who execute. Campana also touches on the growing importance of finding PR people who not only understand how to communicate through digital and social media, but also how to effectively measure results from them.  One of her best pieces of advice just might be what s too often overlooked quizzing the PR team to see if they re reading the people and places they pitch.