When a game goes free-to-play, that doesn’t mean it loses out on its opportunity to make cash for the company.
A report from App Annie has indicated that 96 percent of the top 100 highest-grossing apps in Google Play are of the free-to-play variety. This exceeds the number of iPhone and iPad apps, which clock in at 77 percent and 69 percent when it comes to overall sales.
The full chart shows the breakdown for each category. It’s clear that free-to-play games certainly have a future on the market.