Flurry Analytics released a report saying that the average in-app purchase through games on iOS and Android platforms is about $14. Only about 3 percent of big spenders pushed this total up, with a majority of revenue generated coming from purchases of $20 and more.
Now, let s look at the amount of total revenue generated per price bucket. Scanning this column, we see the amount of revenue generated per price bucket is flipped in comparison to the price points at which the bulk of transactions occur, wrote Flurry analyst and GM for games Jeferson Valadares. On the low end, we re ‘packing sardines;’ that is, accumulating a lot of small transactions. While the under $10 bucket delivers about two-thirds of the transactions, it only accounts for about one third of the dollars. On the other end of the spectrum, at the ‘over $20’ spend-level, we find the ‘whales.’ In fact, further breaking down the ‘over $20’ category, 30 percent of the total revenue is generated from transaction sizes of over $50. If you re a game designer, your main take away is that very few transactions and consumers who complete those transactions make up the bulk of your revenue. Therefore, your meta-game should be about whale hunting.
Source: blog.flurry.com
